Ever get the feeling you’re wasting money on marketing?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”

John Wannamaker said that in the 1800’s and yet most businesses still aren’t measuring their marketing today.

Advertising agencies are very happy to measure anything but results. Agencies distract their clients with spurious metrics and silly jargon. What answer do you get when you simply ask how much business an ad will bring in? Usually no answer at all, or something like “It’s not really about that, this advert will build awareness” or worse still “We’re helping you tell a story, don’t worry about ROI, this is much more than that”… What a load of nonsense.

With Make Marketing Pay it’s different.

We work with you to create compelling messages that appeal to your target markets. And we choose
the right media to convey your messages.

Effective marketing must be tested, measured and tracked. Anything else is a waste of your time,
money and effort.

We create marketing systems for your business that sift, sort and screen prospects and customers.
This means your resources can be focused precisely on people who are most likely to be a good fit
for your business.

Most businesses start with the wrong message, aim it at the wrong market, and use the wrong media. What about your business?

We can almost certainly help you as we have so many others. But please bear in mind we don’t
accept consulting clients directly, you must be referred to us. For in-house training you can
contact us here: Contact